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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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Acumen

[AK-yoo-men]

(noun) The ability to make quick, smart judgments and decisions; keen insight and shrewdness.

Her financial acumen was evident from the start — within six months of joining the firm, she had identified three inefficiencies that had gone unnoticed for years.