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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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Perfidious

[per-FID-ee-us]

(adjective) Deliberately untrustworthy and deceitful; guilty of betraying trust or breaking faith.

The perfidious advisor had been leaking confidential strategy to competitors for years, all while accepting promotions and praise from the company he was quietly destroying.