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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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Conflated

[kun-FLAY-ted]

(verb) Combined or mixed two or more separate things — ideas, concepts, or facts — into one, often incorrectly or misleadingly.

Many people have conflated the concepts of sympathy and empathy, using them interchangeably when they actually describe very different emotional responses.