AMBIFUSION

_{[AM-bi-fyoo-zhun]}

Tom experienced intense ambifusion about the new virtual reality game; he was excited by the innovative technology but unsettled by how immersive and potentially addictive it seemed.

(noun) The state of being simultaneously drawn to and repelled by a particular idea, activity, or person. It’s the complex emotional response when you find something both appealing and unappealing at the same time, leaving you in a state of conflicted fascination.